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About BBA - Business Administrations

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Course Image UG PROGRAM

BBA Honours in Business Administration

Description

The Bachelor of Business Administration Honours (BBA Honours) is an advanced undergraduate program designed to provide in-depth knowledge and specialized skills in business and management. This program is ideal for students aspiring to excel in managerial, entrepreneurial, or leadership roles in various industries.

Key Features of the Program
  • Comprehensive Curriculum: In-depth study of core business functions like management, marketing, finance, and operations.
  • Skill Development: Emphasis on critical thinking, problem-solving, decision-making, and leadership skills.
  • Practical Exposure: Case studies, group projects, internships, and industry interaction.
  • Specialized Training: Opportunities for domain-specific learning in advanced semesters.

Year 1: Foundation

Core Subjects

  • Principles of Management: Basics of planning, organizing, leading, and controlling.
  • Business Economics: Micro and macroeconomic principles and their applications in business.
  • Financial Accounting: Understanding financial statements, bookkeeping, and profit analysis.
  • Business Communication: Effective communication, writing skills, and corporate etiquette.
  • Business Mathematics: Algebra, calculus, and statistics applied in business scenarios.

Skill Development:

  • Computer Applications: Basics of MS Office, database management, and presentations.
  • Environmental Studies: Awareness of environmental challenges and sustainability.

Year 2: Intermediate Concepts

Core Subjects

  • Marketing Management: Marketing strategies, market segmentation, and branding.
  • Human Resource Management: Recruitment, training, performance evaluation, and labor laws.
  • Financial Management: Capital budgeting, cost of capital, and financial planning.
  • Organizational Behavior: Study of individuals and group behavior within organizations.
  • Business Statistics: Data analysis, probability, and statistical tools for business decisions.

Electives (Choose Based on Specialization):

  • Digital Marketing: Online marketing strategies, SEO, and social media marketing.
  • Banking and Insurance: Basics of banking operations, insurance policies, and regulations..

Year 3: Advanced Topics

Core Subjects

  • Strategic Management: Long-term planning, business strategies, and competitive analysis.
  • Operations Management: Supply chain, inventory control, and quality management.
  • Business Ethics and Corporate Governance: Ethical practices and legal responsibilities.
  • Entrepreneurship Development: Startup planning, funding, and business scaling.
  • Research Methodology: Techniques for business research and data collection.

Electives and Specializations:

  • Finance: Investment analysis, portfolio management, and international finance..
  • Marketing: Consumer behavior, sales management, and advertising strategies..
  • HR: Talent management, organizational development, and HR analytics..
  • IT and Systems: Business analytics, ERP, and IT infrastructure management.

Capstone Project:

Research or business project addressing a real-world business challenge.

Skills Gained

  • Analytical Skills: Use of data for decision-making and problem-solving.
  • Leadership Skills: Managing teams and motivating employees.
  • Communication Skills: Crafting persuasive presentations and clear reports.
  • Strategic Thinking: Planning long-term organizational goals.
  • Entrepreneurial Skills: Identifying opportunities and managing risks.

Graduates of BBA Honours in Business Administration can explore a variety of roles in industries like banking, IT, manufacturing, retail, and consulting.

Entry-Level Roles:

  • Business Analyst
  • Marketing Executive
  • Financial Analyst
  • HR Assistant
  • Operations Executive

Mid-Level Roles (With Experience):

  • Marketing Manager
  • HR Manager
  • Operations Manager
  • Financial Planner
  • Entrepreneur

Educational Background:

  • Completion of 10+2 or equivalent with mathematics or computer science as one of the core subjects.

Skills and Aptitude:

  • Basic Marketing knowledge and Analysis of brands.
  • Interest in Marketing and emerging technologies in marketing.